All posts by Alan Frost

Alan has a master's degree from Copenhagen Business School, with a bachelor in International Business. For the latter, he studied business topics such as marketing and management from an international perspective, including the course "Doing Business in the Pacific Rim Countries", which covered cultural issues in the East Asian region. On this blog, Alan contributes some of the more academic articles on cultural models and comparisons. Alan's first language is English, so the original articles are found on the English section.

Introducing Hofstede’s Five Dimensions

Based initially on the research of Geert Hofstede, conducted between 1967 and 1978, Hofstede’s five dimensions (originally four dimensions) remains the most widely used model for assessing national cultures. It seeks to classify each culture along five dimensions by providing a value (from 0 to 100) for each dimension, which can be used to directly compare one culture to another. Continue reading